MEET THE TEAM

PETE CADMAN

CREATIVE DIRECTOR

Pete Cadman is a London-based director, cinematographer and videographer, and the founder of SQREYE, a production studio specialising in music, branded and documentary content.

Pete began his career working in-house at Sony Music and Warner Music, creating video content for globally recognised artists including Coldplay, Charli XCX and Royal Blood. His work spans music videos, social-first campaigns, documentaries and advertising, collaborating with major labels, agencies and cultural institutions.

He has directed and shot films for VICE and Channel 4, and his cinematography on Max Richter’s Sleep premiered at Sundance, marking a crossover into feature-length documentary work.

Alongside directing and cinematography, Pete’s portrait photography and artist press shots are widely used across publications, digital campaigns and advertising, further expanding SQREYE’s visual output across platforms.

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Danielle Barnes

PRODUCER

Danielle is a London-based producer, video commissioner and editor at SQREYE, with decade of experience in the music and creative industries.

Instrumental in shaping SQREYE’s brand identity, Danielle now joins the studio as a producer on large-scale productions, overseeing projects from concept through delivery. She has delivered campaigns for Warner Music, Parlophone and Blackstar Agency, combining strong creative instincts with meticulous project management.

Known for her collaborative approach and sharp editorial eye, Danielle is a trusted producer for ambitious, platform-led visual storytelling.

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PAtrick smith

VIDEOGRAPHER & PHOTOGRAPHER

Patrick is a London-based filmmaker and photographer at SQREYE, specialising in tour videography, tour photography and artist-led visual content for musicians and DJs.

He is the go-to tour videographer for Overmono, working closely with artists on the road to create dynamic social-first content, music videos and press imagery. His client list includes King Gizzard, Tokimonsta, Denham Audio and Chloe Qisha, spanning touring, campaign and socials-driven projects.

Known for a distinctive visual style rooted in 35mm film and bold colour, Patrick’s work delivers memorable, high-impact imagery designed for both digital platforms and live cycles.

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SAM FOVARGUE

MOTION GRAPHICS & ANIMATOR

Sam is an animator and motion designer at SQREYE, with almost 10 years experience across the music and advertising industries.

Specialising in motion graphics, video editing and creative consulting, Sam creates visually striking, social-first content for major labels and agencies including Chrysalis Records, Ultra Records, Blackstar Agency and Music Ally. His work enhances campaigns with bold, platform-native visuals designed to cut through across digital channels.

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CARLOS BARKLEY

THE BOSS

Mr. Barkley, the top dog of London's creative scene, brings boundless energy and undeniable charm as the boss of SQREYE. His influence as a muse to countless creatives and freelance canine talent is unmatched, shaping the content creation landscape.

THE SQREYE roster

The SQREYE Roster is a diverse network of filmmakers, producers and emerging creative talent, allowing us to scale from individual crew to full production teams.

We represent and book junior, mid-level and senior crew, assembling the right team for each project and overseeing delivery end to end. SQREYE is committed to supporting new voices in the media industry, creating opportunities for interns and early-career creatives to gain experience and build credits.

Through our services we aim to empower exciting new voices in the industry.

Directors

We represent up and coming directors for music videos and commercials with a focus on under represented voices.

Videography

We have numerous talented self-shooters across the UK.

Crew

We fix full crews for productions based in the UK and oversees shooting in the UK and Europe.